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Mission, Vision, & Values

Mission:

The mission of the Troy Strawberry Festival is to create a vibrant and welcoming festival experience which results in positive recognition and economic impact for the Troy Community and for local non-profit organizations.

Vision:

To be the best small town festival in the Midwest.

Core Values: 

Community…The Troy Strawberry Festival must reflect the values of Troy and the Miami County Community where hospitality, collective hard work, high quality of life, and consistent innovation are the foundation for the community culture.

Collaboration…The collaborative community culture must enable the Troy Strawberry Festival to be taken from vision to successful implementation through collaboration by the Troy Area Chamber of Commerce, the City of Troy, Troy City Schools, the Festival Committee and volunteers, area non-profit organizations, business and industry, and the community at large.

Sustainability…To fulfill Festival vision and mission, the Troy Strawberry Festival must adhere to a strict organizational and financial viability process that must include designated festival management, strategic planning, budgeting and auditing, and ongoing sponsorship solicitation.

Excellence…As a “best festival”, the Troy Strawberry Festival must strive for excellence in all aspects of planning, execution and evaluation. A best practices approach is critical.

History of the Troy Strawberry Festival

Leaders of the Troy Area Chamber of Commerce assembled in the mid-1970's to explore the idea of starting a community wide festival. Guided by the leadership and enthusiasm of Stephen Hamilton, a Troy native, festival brainstormer's decided upon an event that would draw upon the resources and talents available in the area to raise money for community organizations and causes. Sweet Corn was their first theme suggestion, and others followed but strawberries won. The main reason is that the biggest strawberry patch east of the Mississippi River happened to be just outside Troy, Ohio ~ Fulton Farms. Early June also did not conflict with other festivals already established in Miami County.

The festival started out very small in 1977 and has grown every year. The family oriented affair has been self-supporting from the start with the help of many Troy area businesses sponsoring specific events. Today, the event is a community wide effort involving thousands of volunteers organized by a committee of over 40 men and women. It generates enough income each year to finances a host of community service projects.

 The above information is the key to the Troy Strawberry Festival's success - just everyday folk turning their time, talents, and energy into a fun, family community event that attracts over 200,000 visitors each year to the Troy area. 

Themes Throughout The Years

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